In the dynamic world of Atlassian solutions, it is crucial to keep up with the latest developments in order to maximise the benefits of the tools. One recent topic that improves both the user experience and the brand presence of companies is the introduction of custom domains for the Jira Service Management (JSM) Help Centre. This innovation offers companies the opportunity to present their brand more effectively and at the same time optimise the findability of their support services.

What are custom domains?

Custom domains allow companies to host their help centres under their own domain. This not only improves brand identity, but also makes it easier for users to access. For example, a company can run its support site under a memorable URL such as support.mycompany.com instead of having to resort to a standard subdomain5.

Advantages of implementation

• Brand presence: By using a custom domain, companies can strengthen their brand and increase user trust.

• Improved user experience: A memorable URL makes it easier for users to find and use the support area.

• Increased security: Atlassian has implemented security measures to ensure that the implementation of custom domains is secure and malicious attacks are